Thursday 29th October 2020 – The Loyalty Loop -> You belong here.
For most businesses, the main goal is to capture their customers and for them to ultimately make a purchase. For this to happen, consumers have to go on a decision journey. In the past, small business have been convinced to use the marketing funnel model; where consumers start by looking at several brands, and then filter down until they choose the one to purchase from. However, the way consumers now shop is more complex and thought through. Consumers read up on reviews, take note of recommendations, research into competitors, look around for discounts and more.
The best way to look into how consumers now shop, is by looking at the loyalty loop.