Project Description

Be Creative Media - PepperGreen Estate

Visualising data of the Foodservice Market in Australia, New Zealand and South East Asia.

The Challenge

Food Industry Foresight is a corporate research firm, operating on a global scale that focuses on the Food Service Industry in Australia and Internationally. As such, their creative projects must appeal to the global market.

The challenge presented to our team by FIF was to redevelop their brand to appeal to a broader audience. Through integrated marketing campaigns we elevated their brand and took what could sometimes be considered a mundane topic – food science –  and made it visually interesting and interactive, thus attracting a wider audience.

The Solution

Our team was able to completely rebuild the overall business model and brand style to make FIF more accessible to everyday Food Service businesses and overall continue to create visually appealing integrated marketing campaigns, including social media bringing them into the modern digital space.